Gemma Mahoney
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Apostrophe

Conceptual solution based on copywriting company Apostrophe. The brand focuses around words, and how they can have personality, meaning and impact. Type is the main focus, and words are used in place of punctuation marks to bring a new dynamic into the reading experience. The logo and type is clear and considered, similar to the brands approach to words. In contrast, the decorative typeface allows for a more playful energy.

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