Gemma Mahoney
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Fora

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Fora is a culture magazine with a wide and diverse perspective. 

The brand identity is about showcasing this diversity. The brand intends to evolve with each issue by incorporate the feature colour into the brands collateral.

The custom logo plays with weight distribution and a sense of playfulness. It was influenced by Velvetyne typeface Savate and their Sporting Grotesque is also used through out the identity.