Gemma Mahoney

Personal collateral 2017.c .1


This personal branding project is seen as something not locked in place, but as something that can be expanded upon. The solution is considered and uses line as feature. My art practice started with line in 2009 and now looking back at my creativity, I see that I have always been drawn to it. So line is used as a symbolic tribute to my journey in art and design. 

The collateral includes a business card, and promotional poster series that was used as part of a graduation exhibition. 

To summarise study and pay tribute to a collection of work, I wanted to create a printed folio. I wanted it to be something I could keep and reflect on, that would differentiates to online folios that we constantly change and add too. A way to make the work I created during the time frame last.