Gemma Mahoney
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Zeitgeist response

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A contribution to Annika Soja and Lena Manger digital exhibition for their project Zeitgeist.  

This series is a personal response to what zeitgeist means.

Zeitgeist? Is it possible to summarise its essence? It is everywhere, in a multitude of complex forms around us. In my response, the layered bombardment of text and images aim to convey the fast-paced nature of the digital age, and the simultaneous existence of different and ongoing facets of culture in different societies across the world. The content specifically resonates with my own current daily experience of the zeitgeist, encompassing themes related to art, design and architecture. With such complexity, progression and pace, how can we comprehend the zeitgeist in any given moment?