Eighteen Sixty is a small kitchen and wine bar located in Central Victoria, Australia. With a focus on championing the Nagambie region through seasonal and pared back Italian fare, the culinary offering also includes the aptly named Next Door, their more casual sister cafe and all-day pantry that sits beside the main eatery.
A nod to the nature of the two venues, the bold cut-out style graphics play on the idea of side-by-side inversion. The result is a playful series of illustrations that unify the two distinct but connected spaces within an earthy palette of secondary colours. The friendly wordmark for Next Door is gently housed within the broader Eighteen Sixty branding, taking a more laid-back and casual type treatment compared to the main restaurant.
Further design thinking for the broader identity drew on Eighteen Sixty's robust geographical location and the restaurant's dedication to local produce and wine. An abstract map of the region forms a foundational visual element that carries the proud sense of place across the printed applications, celebrating Eighteen Sixty's wine offerings that are all produced within 50km of the Nagambie region.
Brand strategy by Junior