Lead Designer for Outset Art Direction Shannon Skillern Design Team Blanca San Roman and Juana Zeta Illustrator Ashley Seil Smith Founded by visionary serial entrepreneurs Joanna Strober and Jill Herzig, Midi Health is revolutionizing women's healthcare through specialized telemedicine services for perimenopause and menopause. Following their successful Series B funding round backed by Google Ventures, Midi Health partnered with The Outset to reimagine their brand from the ground up.