Rhiannon Smith is a jeweller and jewellery designer who creates handmade small-batch and custom pieces.

The branding for this project expresses a significant milestone and exciting new direction for Rhiannon's jewellery business. Since 2011, Rhiannon produced handcrafted jewellery under her label Two Hills. After ten years of creating, developing and expanding, the transition into a self-titled brand represents Rhiannon's evolution as an independent maker and small business owner.

The new identity responds to a personal brief that embraces the playful tension that exists between opposing ideas. Guided by this concept, the custom wordmark and asymmetrical layouts both convey a gentle sense of push-and-pull, playing with vertical space and orientation to create a well-balanced design. Moody contrasting colours and a predominantly uppercase typographic treatment adds drama and confident flair that meanders throughout the branding with style.

rhiannonsmith.com.au

Code by Pretty Good.