T.I.N.A (This Is Not Alcohol) is a modern beverage company producing unconventional non-alcoholic drinks in Naarm/Melbourne. Made from oolong tea and organic botanicals, the lightly sparkling beverages carry a delicate complexity and depth of flavour, offering a sophisticated alcohol-free alternative to enjoy at celebrations and special occasions.

Playing with blurred typography, swirling movements of colour and abstract impressions, the branding brings together graphic elements that evoke a sense of pleasant intoxication. The digital illustrations exude a fun and approachable energy and represent the complex fusing of aromas and flavours in TINA's drinks, while the refined type treatment across the packaging, posters and website elevates the brand's high quality and elegance.

The candid amateur photography style captures genuine moments from dinner parties with friends and strangers to communicate the brand's dedication to authenticity and inclusive celebration for all types of sensible drinkers.

tinadrinks.com

Photography by Alex Kelaart